Friday, May 1, 2020

Measuring your Basket for Shrink Bag Success

We've made it easy to achieve a beautiful gift basket with the right size shrink back packaging.  Here's how to measure your basket for the perfect size shrink wrap bag.

Step 1
With a flexible measuring tape, measure the entire circumference of the basket (the widest part, all the way around). Then add 10% to that measurement and divide by two. This will give you the width of the shrink bag you will need for your basket. Always round up to the nearest even number.

Step 2
Measure the basket all the way around from top to bottom.  Then add 10% to that measurement and divide by two. This will give you the correct height of the shrink bag you will need for applying the bag over the basket so that the dome shape conforms perfectly to the handle. In order to create a plume or frilled top you must add an additional 6-8 inches to the length of the bag.

Step 3
Visit our shrink wrap product page to find the shrink basket bag to fit your needs. All of our sizes are stated width x height in inches.

Need help? e-mail us or call 1-800-569-1266.

Sunday, April 5, 2020

Packaging isn't the only subject of 'Sustainability'

When people write about sustainability, they generally focus on the reuse of materials. Carbon footprint plays a role, too, as well as energy savings, either from the reduced transportation costs that lightweight plastics bring to the table, or insulating properties of plastic building products.

But sustainability means many things to others, as this post from FastCompany.com shows.

The item, "Sustainability Faceoff: Coca-Cola vs. PepsiCo," does look at packaging, but that's just the beginning. How about issues like:


  • Where does the company source its sweetener?
  •  How is its worker safety record? Do employees participate in wellness programs?
  • Do workers own a share of the company? How much does the CEO earn compared with the worker bees?
  • Does the company buy products from minority-owned and women-owned suppliers?


And the bottom line -- that's important to having a sustainable business, too. How profitable is the company?

It's interesting to see this big-picture approach. I expect most plastics companies will continue to have their customers like Wal-Mart or Procter & Gamble define what's sustainable -- but there's a lot more to the equation than a typical packaging scorecard.