Tuesday, February 23, 2010

Is Weighing In on the Wal-Mart Hefty Issue a Cinch?

The talk of the past two weeks in the packaging industry has been a round of category trimming actions by Wal-Mart.  In an effort to consolidate & minimize its name brand offerings in the food packaging category, Wal-Mart has decided to send Hefty and Glad packing from its stores.

The actions taken are indicative of Wal-Mart's plan to streamline its name brand offerings & place greater focus on its value-brand, Great Value.  In an economy where people are spending less and shopping around for bargains, non-branded, value offerings are all the rage. Wal-mart added to its core customer base during the recession as middle income consumers looked for ways to pinch pennies.

Consumers are questioning the necesssity of brand names like never before. Retailers are pinching their vendor partners to produce the same quality goods with less, and in greater quantity. Upscale chains, like Target, are offering more club packs of non-toiletry & household items.

Is the shift toward non-branded,bulk products good for the American economy? As a company who sells non-branded consumer & industrial goods, Prism Pak has always given its customers great products for less.  Our reclosable zipper  poly bags, rival top names like Ziploc & Hefty. A case of 1000 4"x4" at $8.51 compared to 100 at $3.99.  Our 35 gallon Linear Low Density Trash liners are $19.29, but store bought brand names are almost double the cost for the quantity. This shift not only pinches pennies for consumers, but it allows greater market penetration of small to mid-size companies with products that lack the big advertising budgets, the large company overhead.

The flip side for consumers is that their old stand-bys may be falling by the wayside to generics. It may take some researching to find an acceptable substitute.  Big consumer products good companies may also be less willing to risk new product development dollars if the return on investment is low and once held dedicated shelf space is not available.

There is a happy co-existence somewhere between the land of generics and name brands!  Only time will tell who will have more land on their side of the fence.  Either way, consumers should come out big winners.

Friday, February 12, 2010

Plastic Bags & Sustainability?

A new e-marketing campaign went out to a select Prism Pak customers the other day. It announced that we were going "Green". As in, we're keeping "green" in your pocket. Who couldn't use a little extra "green", right? A 20% discount was offered for our most popular Deposit Bag, TT810MLC. The campaign brought up some questions about how green Plastic Bags are?

Plastic bags get a bad rap for ruining the environment. Legislation has been and, is currently being, written to ban or significantly reduce plastic bag usage. I've compiled some statistics from various sources on the paper vs. plastic debate:

  1. According to the American Chemistry Council, paper bags require 70% more energy to produce than plastic bags.
  2. Plastic bags generate 80% less solid waste than paper bags. (1)
  3. Paper bags generate 70% more air pollutants during their lifecycle than plastic bags. 50% more greenhouse gases during production. (2)
  4. Paper bags create 50% more water pollutants than plastic bags. (3)
  5. The 10 billion paper bags consumed annually in the US represents a significant source of tree consumption.
I am linking to here to several interesting articles at the American Chemistry Council site for further reading on why others feel the ban or plastic will negatively impact the environment:

  1. Statement By the Progressive Bag Affiliates of the American Chemistry Council: Plastic Bag Bans in Counties of Maui and Hawaii Environmentally Irresponsible. SUBJECT: Wailuku, Maui (August 27, 2008) – Today, Shari Jackson, director for the Progressive Bag Affiliates of the American Chemistry Council, issued the following statement in response to the recent approval of laws prohibiting businesses from
  2. Thinking Green? Pick Plastic!
    SUBJECT: The push to ban recyclable plastic bags may actually do more harm than good to the environment.
As far as Prism Pak products are concerned, we pride ourselves on the following:
  1. All Prism Pak bags are recyclable.
  2. In particular, our opaque bags are made from up to 30% recycled plastic material. Either from our own internal processes or recycled plastic resin.
  3. All of our production scrap either gets reground into more plastic film or is shiped to a company that manufactures plastic lumber for park benches or such.
  4. The Polyethylene films we (and all bag companies in North America) use are made from bi-products of natural gas cracking for home heating.
Do plastic bags end up in the oceans, drainages and such because they are plastic? Or do they end up there because of irresponsible folks who don't recycle?

Please think globally and act locally! (and think before you print this)... forwarding and saving saves trees.

Special Thanks to www.cleangreenbags.com for their stats under (1), (2), (3).

Tuesday, February 9, 2010

Welcome to PrismPak Blog Spot 2.9.2010

Welcome to the PrismPak.com blog spot! We will update regularly with content that matches products that we sell - flexible packaging for the gift packaging, security, tamper evident industries.